Guinness: The 250 Year Quest for the Perfect Pint

By Bill Yenne

A wonderfully poured background of the world's maximum beer.

"Joseph Conrad was once mistaken. the genuine trip into the guts of Darkness is acknowledged in the pages of invoice Yenne's nice e-book. Guinness (the beer) is a touchstone for brewers and beer fanatics across the world. Guinness (the booklet) supplies beer fanatics all of the details and schooling essential to take beer tradition out of the clutches of sunshine lagers and again into the darkish a while. Cheers!"
-Sam Calagione, proprietor, Dogfish Head Craft Brewery and writer of Brewing Up a company, severe Brewing, and Beer or Wine?

"Marvelous! As invoice Yenne embarks on his epic quest for the suitable pint, he's taking us alongside on a mystical travel into the depths of all issues Guinness. Interweaving the stories of the world's maximum beer and the country that spawned it, Yenne introduces us to a forged of characters beneficial of a dozen novels, a brewery actually dripping with heritage, and-of course-the one-and-only technique to safely pour a pint. you could style the stout porter on each page."
-Dan Roam, writer of The again of the serviette: fixing difficulties and promoting principles with photos

Show description

Preview of Guinness: The 250 Year Quest for the Perfect Pint PDF

Similar Business books

Go It Alone!: The Secret to Building a Successful Business on Your Own

There's a plague of disappointment within the American place of work. a whole 70 percentage of employees within the usa document that they're disengaged from their jobs. while requested, "Do you've the chance to do what you do top on a daily basis? " basically 20 percentage of approximately 2 million staff acknowledged convinced. it really is no ask yourself that fifty six percentage of all american citizens dream of beginning their very own enterprise.

Numbersense: How to Use Big Data to Your Advantage

Tips to make easy feel of advanced statistics--from the writer of Numbers Rule Your international we are living in an international of huge Data--and it truly is getting higher each day. nearly each selection we make hinges on how anyone generates facts . . . and the way another individual translates it--whether we understand it or now not. the place do you ship your baby for the simplest schooling?

The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press)

What's the most sensible manner for a corporation to innovate? recommendation recommending "innovation vacation trips" and the posh of failure could be fabulous for companies with time to spend and cash to waste. The Innovator's speculation addresses the innovation priorities of businesses that reside within the actual international of limits.

Business Practice for Therapists

A useful source for college kids and certified complementary therapists alike, enterprise perform for Therapists covers the main company and perform administration elements of ITEC and NVQ skills in healing disciplines. it truly is crucial examining for somebody contemplating constructing their very own complementary treatments enterprise.

Extra info for Guinness: The 250 Year Quest for the Perfect Pint

Show sample text content

As Guinness moved towards divestiture within the early Nineteen Eighties, the early spin-offs integrated Callard & Bowser and the Guinness plastics holdings. the corporate opted to stay within the enterprise of retail shops, yet made up our minds to get out of the motion picture company. The chairman introduced on the finish of 1981 that Guinness wouldn't be curious about the financing of to any extent further motion pictures after what he defined as “significant losses during this quarter. ” The chairman additionally reshuffled top administration. In mid1981, he moved Tony Purssell as much as the submit of leader govt, and a short while later to deputy chairman, the place he served till his retirement in January 1983. As a co-deputy chairman, Benjamin Guinness named his first cousin, Simon Lennox-Boyd. Simon used to be the son of former handling director Alan Lennox-Boyd and girl Patricia Guinness, Benjamin Guinness’s aunt. because the new coping with director for the Guinness workforce, the board in October 1981, introduced in a guy from open air the corporate and kin. Ernest Saunders, whose company recognition used to be that of a cost-cutter, had formerly held administration positions with Beacham, nice common shops, and later on the Nestlé headquarters in Switzerland. 176 GUINNESS as well as the divestiture method, Arthur Guinness, Son & corporation restricted additionally took a few steps in the course of 1982 to halt the perceived decline within the company’s performance. between those have been an potency application, mark downs in discretionary charges, and a discount in borrowing, which was once complete through a discount in capital bills and within the point of operating capital hired through the corporation. To streamline operations within the brewing region, the entire brewing operations in eire, the uk, and worldwide have been consolidated in 1982 less than a unmarried administration entity that was once referred to as Guinness Brewing world wide. throughout the Eighties, the lager zone of the enterprise endured to extend, in particular within the uk. as well as Harp, Guinness begun approved creation of Satzenbrau Diät Pils at Park Royal in March 1982. Later brewed at Dundalk, Satzenbrau may proceed to seem within the product portfolio during the resulting years. In 2006, it was once introduced through Guinness in Nigeria and Cameroon amid nice fanfare less than the identify Satzenbrau top class Lager. in the course of 1983, Guinness answered to a pattern in the brewing towards low-alcohol and nonalcohol items by way of launching its Kaliber, which used to be brewed in eire and at Park Royal, utilizing a special alcohol extraction technique. In 1984, Kaliber was once brought into the U. S. marketplace the place such beers have been garnering loads of buyer curiosity. additionally in 1984, Guinness introduced new local lagers in eire: Hoffman in Limerick and Steiger in Dublin. Guinness additionally obtained the rights to Fürstenberg lager outdoors Germany. established in Donaueschingen, the corporate was once a real royal brewery, being owned through Princely apartment of Fürstenberg until eventually 2004 whilst it used to be bought by way of Brau keeping foreign AG, together owned by means of Heineken and Schörghuber.

Download PDF sample

Rated 4.76 of 5 – based on 4 votes